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Million Dollar Theatre

Million Dollar Theatre

First Opened: 1st February 1918 (102 years ago)

Former Names: Grauman’s Theatre

Status: Open for special events and filming; currently seeking long-term tenant

Website: www.grandcentralmarket.com Open website in new window

Telephone: (424) 501-4551 Call (424) 501-4551

Address: 307 South Broadway, Los Angeles, CA 90013 Show address in Google Maps (new window)

Featured Photos

Overview

The Million Dollar was Sid Grauman’s first major movie theatre when it opened in February 1918. Officially called “Grauman’s Theatre”, it was informally known as the Million Dollar for its opulent interior and rumors of the price tag. The theatre’s name was officially changed in 1922. It was the first movie theatre to break with generally classic design conventions and use fantasy themes throughout.

The Edison Building
The Edison Building

The theatre is built behind the 12-story, 60,000 square foot, Edison office building (architect A.C. Martin), a stunning example of Churrigueresque style which can also be seen in San Diego’s Balboa Park Panama-California Exposition buildings.

The façade features eight Muses of the Arts along with symbols of Western Americana such as bison heads, eagles, and longhorn steer skulls – all expertly sculpted by Joseph Mora. The entrance to the theatre, on Broadway, is highly decorated with deep moldings.

The theatre’s interior, designed by William Lee Woollett, presents a fantasy theme and celebrates the allegorical children’s story The King of the Golden River Link opens in new window by John Ruskin, a Victorian classic which would have been as familiar to theatre patrons 100 years ago as Alice in Wonderland is to modern day audiences. Interior decoration included bison heads on the balcony front facing the stage (sadly all now gone) plus many characters from the story. The centerpiece above the proscenium represents the story’s character Esquire, the Southwest Wind, as a fantasy winged female towering over proceedings in the theatre.

The cantilevered balcony
The cantilevered balcony

The Million Dollar featured the world’s first cantilevered balcony supported by a cast concrete arch, a technique borrowed from bridge building. The builders of the theatre made it clear they would not accept a theatre with pillars or posts under the balcony because of obstructing views, however the lead time for traditional steel trusses to support the balcony was over one year. The year-long wait was unacceptable, so the only option left was the new idea of using arched concrete trusses and casting them in place.

The new concept was described in the September 1919 issue of Popular Mechanics: “a concrete arch, such as is used in bridge construction, supports the balcony of a theater. There are no posts in the theater because of the arch, for which concrete was used when it was found impossible to obtain steel. The weight of the span is 9,000,000 lbs. It is 12ft (3.7m) wide and 110ft (33.6m) long, and contains 180 steel rods”.

Potential patrons were not convinced that a seemingly unsupported theatre balcony could possibly be safe; ultimately Grauman had bring in the newspapers and publish photographs of the balcony successfully supporting 1,750,000 lbs of sandbags to convince the hoi polloi that it was safe.

Sid Grauman wanted to know how many patrons were in his theatre at all times, so he had a “Hansen seating device” installed. Each seat had a sensor connected to the system’s control panel that showed which seats were occupied and which were free. Ushers were also able to view a local display which allowed them to direct patrons to available seating.

Backstage - Stage Right Wing
Backstage - Stage Right Wing

In the balcony lobby area the theatre features a set-piece barbershop. It is the last known piece of the late 1950s Mexican waxwork museum which was located in the Globe Theatre to complement the Spanish language films being shown there at the time. The barber’s chair and its settings are fabricated just like a movie set.

Despite being specifically designed as a movie theatre, full stage facilities were included when the Million Dollar was built. This allowed Sid Grauman to stage spectacular prologues prior to each movie screening, a precursor to lavish productions staged at his later theatres such as the Chinese and Egyptian theatres in Hollywood.

The theatre was originally a hemp house with flying scenery operated from the Fly Floor at Stage Right. A single purchase wire-guide counterweight system was installed at a later date, however hemp headblocks are still in place on the grid as is a pin rail, below the headblocks, on the Fly Floor.

A small 2-manual, 7-rank Wurlitzer organ was originally installed in the theatre but was superseded in late 1918 by a larger 2-manual, 16-rank Wurlitzer. Although the organs are now gone (the original transferred to the Rialto Theatre on South Broadway - now an Urban Outfitters store), huge plaster organ grilles in the style of Spanish Colonial altar screens, painted to look like wood, still flank the proscenium arch.

Projection Booth, in the front center of the balcony
Projection Booth, in the front center of the balcony

A novel feature of the theatre was its projection booth located at the center front of the balcony. Sid Grauman stated that the shorter throw distance [than projecting from the rear of a theatre balcony], combined with simpler optics, resulted in a picture much brighter than in other movie theatres. Despite the fact that different lenses could be used to cast the same amount of light upon a movie screen from differing distances, Grauman was never one to miss a sales pitch, and continued to sell his Million Dollar Theatre partially on the claim that its picture was far brighter than other movie theatres.

Prime center balcony seats to accommodate the projection booth were a loss of premium income and the balcony center projection location was not a pattern seen in later theatres. Note: one other example of a balcony center projection booth was the State Theatre in Philadelphia, however in this case the balcony was divided into right and left halves, i.e. it essentially had a section removed in the middle.

Grauman sold the Million Dollar in late 1923 to focus his attention on Hollywood and the Egyptian and Chinese theatres. Paramount, the new owner of the Million Dollar, operated the theatre until 1930 when they closed it due to the Great Depression.

In 1945 Metropolitan Theatres took over, and by 1950 instituted a policy that it exclusively entertain Spanish-speaking audiences. In 1946 Metropolitan modernized the theatre with a brand new marquee (the current incarnation) and a radically refreshed lobby: the grand double-height murals on the lobby walls, introductory scenes from The King of the Golden River, were covered-up, and a drop ceiling halved the height of the lobby, hiding the vaulted ceiling above. As of 2019 the murals still exist behind the false lobby walls.

1960s Lobby with drop ceiling
1960s Lobby with drop ceiling

Metropolitan closed the theatre in 1993 and a church took on the lease for five years. Thereafter the church moved to the State Theatre on Broadway in 1998, however damage during their occupation of the Million Dollar allegedly included painting over murals and other interior decorations.

After being shuttered in 1998, the theatre was later leased by former nightclub owner Robert Voskanian in 2005 and re-opened in 2008 for special events, concerts, and movie screenings. Business was intermittent and Voskanian relinquished his lease in 2012.

From 2012 to 2017 the theatre was used for occasional one-off events, screenings, and location shoots. As of late 2017 the theatre, the Edison Building, and the adjoining Grand Central Market were sold to Beverly Hills investor Adam Daneshgar’s company Langdon Street Capital.

Slightly prior to Daneshgar’s purchase, the theatre had advertised a new tenant called CoBird who described themselves as “a global media company with an immersive social commerce & entertainment platform for millennials”. CoBird signed a five-year lease and stated they planned to use the theatre space as an entertainment venue, however only two public events took place during their tenancy which was brought an end in June 2019.

In early 2019 Langdon Street Capital sought to nominate the Million Dollar Theatre for Historic-Cultural Monument status. The Los Angeles Historic Theatre Foundation Link opens in new window helped facilitate the nomination, and in early July 2019 the Los Angeles City Council voted unanimously in favor of granting the theatre Historic-Cultural Monument status. As of July 2019 the owners are seeking new tenants.

Movie, TV & Music Video Appearances

Movies

Television

Music Videos

Listed/Landmark Building Status

How do I visit the Million Dollar Theatre?

As of March 2017 The Million Dollar Theatre does not offer its own tours however the Los Angeles Conservancy’s Last Remaining Seats program sometimes uses the theatre as a venue for screening classic films in the summer months. Pre-screening Backstage tours are often available but very limited in numbers and fill-up quickly. Check out the Last Remaining Seats website Link opens in new window for schedule and more information.

Street Food Cinema Link opens in new window and the Secret Movie Club Link opens in new window also schedule events at the theatre.

The theatre has been a regular participant in Councilmember Jose Huizar’s annual Night On Broadway event (usually the last Saturday in January) when the theatre is opened-up to the public for free and hosts a variety of live entertainment programming. Check out the Night On Broadway website Link opens in new window for more details.

Further Reading

Online

Books

Technical Information

Flying System
Counterweight System
Wire guide single purchase counterweight system operated from Stage Right at Stage level; limited weight capacity.
Fly Floor
Stage Right only (3 floors above stage level).
Grid Height
82ft (25m)
Linesets
24
General Information
Seating Capacity (current)
Main Floor 1,216; Balcony 808; Total 2,024.
Seating Capacity (original)
Main Floor 1,400; Balcony 945; Total 2,345.
Lighting
Lighting System
4 border lights over stage; hard-wired to old stage lighting board located Down Stage Right; balcony rail and box booms for hanging additional lighting; no house dimmer circuits or DMX available.
Stage Dimensions
Proscenium Height
40ft at center, 20ft at sides (12.2m / 6.1m)
Proscenium Width
40ft (12.2m)
Stage Depth
35ft (10.7m)
Historic Photos & Documents

Files displayed in this section may be subject to copyright; refer to our Copyright Fair Use Statement regarding our use of copyrighted media.

Photos of the Million Dollar Theatre

Jump to Photo Section:

  1. Auditorium: Orchestra
  2. Auditorium: Balcony
  3. Auditorium: Closeups
  4. Lobby and Public Areas
  5. Exterior
  6. Backstage
Auditorium: Orchestra

The theatre’s interior, by William Lee Woollett, presents a fantasy theme and celebrates the allegorical children’s story The King of the Golden River by John Ruskin.

Interior decoration included bison heads on the balcony front facing the stage (sadly all now gone) plus many characters from the story. The centerpiece above the proscenium represents the story’s character Esquire, the Southwest Wind, as a fantasy winged female towering over proceedings in the theatre.

The organ grilles, flanking the proscenium, are styled after Spanish Colonial altar screens. They are made of plaster painted to give the appearance of wood.

Auditorium: Balcony

The theatre’s interior, by William Lee Woollett, presents a fantasy theme and celebrates the allegorical children’s story The King of the Golden River by John Ruskin.

The organ grilles, flanking the proscenium, are styled after Spanish Colonial altar screens. They are made of plaster painted to give the appearance of wood.

Auditorium: Closeups

The theatre’s interior, by William Lee Woollett, presents a fantasy theme and celebrates the allegorical children’s story The King of the Golden River by John Ruskin.

The centerpiece above the proscenium represents the story’s character Esquire, the Southwest Wind, as a fantasy winged female towering over proceedings in the theatre.

In 1928 the chandelier from the Broadway entrance of Sid Grauman’s Metropolitan Theatre, three blocks down the strret, was relocated to the previously chandelier-less ceiling of the Million Dollar Theatre.

Lobby and Public Areas

The main lobby was modernized in 1946: the grand double-height murals on the lobby walls, introductory scenes from The King of the Golden River, were covered-up, and a drop ceiling halved the height of the lobby hiding the vaulted ceiling above. As of 2019 the murals still exist behind the false lobby walls.

In the balcony/upper lobby the theatre features a set-piece barbershop. It is the last known piece of the late 1950s Mexican waxwork museum which was located in the Globe Theatre to complement the Spanish language films being shown there at the time. The barber’s chair and its settings are fabricated just like a movie set.

Exterior

The theatre is built behind the 12-story Edison office building (architect A.C. Martin), a stunning example of the Churrigueresque style which can also be seen in San Diego’s Balboa Park Panama-California Exposition buildings.

The façade features eight Muses of the Arts along with symbols of Western Americana such as bison heads, eagles, and longhorn steer skulls – all expertly sculpted by Joseph Mora. The entrance to the theatre, on Broadway, is highly decorated with deep moldings.

Backstage

Despite being specifically designed as a movie theatre, full stage facilities were included when the Million Dollar was built. This allowed Sid Grauman to stage spectacular prologues prior to each movie screening, a precursor to lavish productions staged at his later theatres. The gridiron is a lofty 82ft (25m) above the stage floor.



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