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Alberta Rose Theatre, Portland

Alberta Rose Theatre, Portland

Architect: Walter E. Kelly

Atmospheric Style: Spanish Courtyard

First Opened: 6th May 1926 (100 years ago)

Former Names: Alameda Theatre, 30th Ave Theater, Cine 20

Website: albertarosetheatre.com Open website in new window

Telephone: (503) 719-6055 Call (503) 719-6055

Address: 3000 NE Alberta Street, Portland, OR 97211 Show address in Google Maps (new window)


Built by local entertainment company Seltzer and Sons, the 750-seat Alameda Theatre opened in early May 1926 with the movie Classified (1925) Link opens in new window starring Corinne Griffith.

Featured Photos

Detailed Information

Auditorium in 2026
Auditorium in 2026

The auditorium was designed by local architect Walter E. Kelly in the Atmospheric Theatre style with a Spanish courtyard theme.

Interior decoration was by the B.F. Shearer company of Seattle, whose reputation for exquisite interiors extended up and down the U.S. West Coast. The theatre was also equipped with a William Wood theatre organ.

After a long run exhibiting films, the theatre closed in 1978.

By 2005, the building was used by the Victory Outreach Church of Portland Link opens in new window.

In the Summer of 2010, and following vacation by the church, the theatre reopened as a live event venue and was renamed the Alberta Rose Theatre, used as a live performance theatre with occasional screenings of independent movies.

As of 2026 the Alberta Rose Theatre thrives as a live entertainment and music venue.

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Photos of the Alberta Rose Theatre

Jump to Photo Section:

  1. Auditorium
  2. Auditorium: Closeups
  3. Balcony
  4. Public Areas
  5. Exterior
  6. Organ Chambers
Auditorium

Whereas many of the original Atmospheric details of the theatre have been painted out, remnants of the original decoration still exist. For example, tree top outlines can be spotted above the faux roofline of the auditorium, along with backlit building windows, faux balconies, and the remnants of landscape murals on the walls behind arches and windows.

Auditorium: Closeups
Balcony

The balcony was closed-off from the main auditorium after the theatre ceased exhibiting films.

During its period of occupation by a church, the balcony was subdivided into small rooms which were used as classrooms. A corridor runs across the balcony effectively subdividing the area into a row of lower and upper classrooms. These areas are currently under renovation with the intention to reopen the balcony to the auditorium creating a number of flexible VIP spaces.

The theatre’s original Projection Booth is still intact, complete with tin panel walls and ceiling, at the rear center of the old balcony. At the center front of the balcony a space has been created with a large portal opening into the auditorium to facilitate movie projection and/or the use of followspots.

Public Areas

The main bar area is located at the rear of the main floor level of the auditorium in what would have originally been standing room space at the rear of the main floor seating level.

The lobby retains original features such as the split door pay box and Oriental-themed lantern on the balcony stairway.

Exterior

The exterior of the theatre remains remarkably true to its original design, with businesses occupying adjoining street level spaces and the theatre thriving in the middle of them. Not much has changed in 100 years.

Organ Chambers

The theatre was originally equipped with a William Wood theatre organ however it has long since been removed. The organ chambers are occasionally used as additional performance spaces.



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