Detailed Information

The theatre was designed in the Atmospheric style with a Spanish garden theme. At the theatre’s opening it was reported that theatregoers were “seated in a huge Spanish patio, with the blue sky above and the huge and magnificent walls of a castle surrounding them”. The report continued: “on either side of the auditorium are high castle walls, small spires, and parapets. Here and there are huge pillars, and there are many arched nooks containing things of beauty, all of them having their splendor accentuated by clever lighting effects”.

The theatre was particularly praised for its Atmospheric design and lighting: “Perhaps the most amazing effect of all is the blue canopied sky which the artist’s brush and ingenuity in the control of lighting effects have converted into a seeming reality with the skill of a magician. A glance above gives one the impression that he is gazing into the heavens on a beautiful Spring evening. Wisps of clouds seem to be rolling along gently, and tiny stars twinkle mysteriously here and here on the large canopy. More than one theatre-goer missed parts of the entertainment while gazing up in wonder at the realism of the effect”.

On 20th April 1930, barely two years after the theatre’s opening, management of the theatre changed to the Warner Bros. Circuit Management Corporation as part of a larger deal that saw Warners take over the Wisconsin branch of the Universal Theatrical Enterprises chain of theatres.

In April 1966 it was announced that the Marcus Theaters Management Company of Milwaukee had purchased the Sheboygan Theatre from Warner Bros’ movie theatre operating group Stanley Warner Theatres, along with several other theatres across the region, in what was reported to be a $2 million transaction. In addition to a restoration of the auditorium’s interior, the theatre’s original outdoor ticket booth was removed, replaced by a walnut-paneled ticket desk in the main lobby.

In 1980 the theatre was twinned under the management of Marcus Theaters. The final movie exhibited within the single auditorium was Grease (1978)  on Sunday 20th April. The theatre reopened two months later, renamed the Plaza 8 Sheboygan Cinemas I & II, on Friday 20th June with Urban Cowboy (1980)  and Rough Cut (1980) .

Upon completion of the theatre’s remodeling, Marcus Theaters Corporation’s Chairman of the Board Henry Tollette advised that the theatre had been twinned by splitting the large auditorium’s main floor into two smaller auditoria with lowered ceilings. In practice, the two side-by-side rectilinear dry wall shells were anchored from above by 225 metal cables and rods extended down from the ceiling. Aside from holes drilled for the rods in the ceiling, no other structural alterations were made and the new auditoria even utilized the theatre’s original seats. This would turn out to be a distinct advantage when the theatre would later be returned to its original single auditorium design.

The theatre closed on 9th February 1992, with Marcus Theaters “pondering” the future of the-then 64-year-old building. Local preservationists worried that continued use for film exhibition, with a widely anticipated conversion to a four auditorium arrangement, would result in major losses of the still intact 1928 interior. The Sheboygan Theater Foundation, which had been formed in 1988 with the aim of renovating the theatre for community use, reiterated its desire to reach a deal with the Marcus Theaters corporation to acquire the theatre, but lacked the funds anticipated to make the purchase.

On 31st December 1996, it was announced that the Sheboygan Community Theater Foundation Inc., now known as the Weill Center Foundation , would purchase the building for the purpose of preserving, restoring, and overseeing the future operation of the historic theatre. An ambitious five-year renovation project commenced with the aim of returning the theatre back to its original 1928 appearance as accurately as possible while modernizing infrastructure behind the scenes to enable the theatre building to function as a performing arts center.

The theatre was listed on the National Register of Historic Places in 1999. Extensive renovations included removal of the twin auditoria, re-sloping of the auditorium floor, and complete replacement of electrical, HVAC, and plumbing systems. The renovated performing arts center opened to great acclaim with a gala performance on Saturday 13th October 2001.

The complex includes many of the buildings within the block in which the theatre stands, adapted for use by the theatre for ticketing, rehearsal, conference room and storage uses.